From BABY-G, the fashionable and tough casual watch for active women, comes a new model produced in collaboration with "beautiful people," a high-end fashion brand from Japan that constantly strives to redefine the meaning of beauty while maintaining a high level of craftsmanship. Though BABY-G and "beautiful people" are in different fields and appeal to different tastes, this new collaboration model blends their creative talents to create a stunning new timepiece.The base model is the round, dual bezel BGA270. A gypsum-like base color is accented by hour and minute hands colored with the iconic hue of "beautiful people." The result is a look and feel that lies somewhere between inorganic and organic.The back cover of the watch is engraved with the "beautiful people" logo. The special package of this model is also done in white, which means that everything from the watch itself to its packaging reflects the world view of "beautiful people."