CASIO G-SHOCK ANNOUNCES SPECIAL EDITION MR-G WITH CONNECTED CAPABILITIES AT BASELWORLD 2017
FOR IMMEDIATE RELEASE:
CASIO G-SHOCK ANNOUNCES SPECIAL EDITION MR-G WITH CONNECTED CAPABILITIES
AT BASELWORLD 2017
Special Edition MR-G Timepieces Created with Kasumi -Tsu-i-ki Design and Bluetooth Capabilities
MESSE BASEL, SWITZERLAND, March 22, 2017 -Today, Casio G-SHOCK unveils the MRGG2000HT-1A, a new special edition timepiece demonstrating the best in Japanese innovation and craftsmanship. The first-ever Bluetooth® connected MR-G is handcrafted using a traditional Japanese hammer tone technique with colors inspired by a Japanese cloud dragon. The MRGG2000HT-1A timepiece features three-way time sync capabilities made possible via Bluetooth Connectivity and G-SHOCK’s GPS Hybrid Wave Ceptor technology, accurately measuring time and location from anywhere on earth. A unique app allows users to easily set world time and other watch functions directly from their smartphone. The special edition model will be on display at Baselworld from March 23-25 at the Casio booth, located in Hall 1.1 B67, B71.
This is the latest collaboration with third generation master metal craftsman Bihou Asano, who individually hammered each bezel and band using the Tsu-i-ki technique with a Kasumi finish: a traditional craft method that creates unique relief patterns through hammering. The colors found in the bezel and on the hands are reminiscent of the colors featured on a traditional cloud dragon – “Japan blue.”
Created to be the epitome of luxury and strength, the MRGG2000HT-1A titanium case and band undergo a special deep-hardening treatment that renders it five times harder than regular titanium, while the diamond-like carbon coating of the band and a sapphire glass crystal offer outstanding scratch resistance. Tough solar technology ensures stable operation even when using power hungry functions.
Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, as well as world time (39 cities + UTC), an LED super illuminator light, daily alarm, a full auto calendar, 24-hour second stopwatch and 24-hour countdown timer, and automatic date update capabilities – all in a 49.8mm case.
The new MRGG2000HT-1A will retail for $7,400 beginning in September 2017.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casioca.com.