FOR IMMEDIATE RELEASE:
G-SHOCK AND SANKUANZ PARTNER ON LIMITED-EDITION MEN’S COLLABORATION WATCH
New GA700 Boasts Colorful Polar Pattern and Engraved SANKUANZ Logo
DOVER, NJ,September 13, 2017 – Today, Casio G-SHOCK announces a new partnership with Chinese fashion brand SANKUANZ on a limited-edition men’s GA700 watch. The GA700SKZ-7A, which is referred to as “Tundra,” features a bold polar camouflage color scheme in white, green and pink across the bezel and band, with the SANKUANZ logo engraved on the back of the case. The polar design and logo are also replicated on the outer watch packaging with the timepiece itself housed in a green tin.
The model, which was first revealed at Paris Fashion Week in June 2017, features a unique combination of colors inspired by the snowy mountains and tundra found in the northernmost parts of the world. Initially conceived by SANKUANZ lead designer Shangguan Zhe, the color scheme is representative of the designs featured in the brand’s latest collection.
To celebrate the launch of the collaborative release, a conceptual video was created to showcase the inspiration behind the design. The video, filmed by Bright Black, was shot atop a snowy mountain and centers on G-SHOCK’s core ethos of toughness. To watch the video, viewhere.
Key features of the GA700SKZ-7A include a super illuminator LED light, 3D bold hands, an oversized front button, and a five-year battery life. In addition, the watch comes equipped with standard G-SHOCK technology of 200M water resistance and shock resistance, as well as world time (in 31 time zones, 48 cities + UTC), four daily alarms and one snooze, 1/100th second stopwatch, 1/10th countdown timer, 12/24 hour formats and a hand retract function – all in a 53.4mm case.
The GA700SKZ-7A will retail for $160 beginning in mid September 2017, and will be available for purchase at G-SHOCK retailers, including select Macy’s and Zumiez, gshock.com, and the G-SHOCK Soho Store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visitwww.casiousa.com.