FOR IMMEDIATE RELEASE:
CASIO G-SHOCK INTRODUCES THE S SERIES ANI-DIGI STEP TRACKER
New Model Featuring Step Tracking Capabilities to Debut in Four Fresh Colors
DOVER, NJ, September 19, 2017 -Today, Casio G-SHOCK announces the debut of the brand’s first-ever Ani-Digi Step Tracker watch for the women’s S Series line. The model boasts a brand new look and capabilities to track each daily step, available in four fresh colors for fall.
The new GMAS130 features a brand new face design, with a large analog dial and small, singular digital dial. It also includes an automatic step counter display, which provides an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert so users can easily assess their progress throughout the day.
The debut collection features four solid matte colors in pastel shades of mint (GMAS130-2A) and pink (GMAS130-4A), and classic black (GMAS130-1A) and white (GMAS130-7A), each adorned with white face accents, perfect for a versatile fall or winter look at the gym, office and around town.
The entire collection comes equipped with G-SHOCK’s legendary structure of 200M water resistance and shock resistance, in addition to magnetic resistance, High Brightness Double LED Light, dual time, 4 daily alarms and 1 snooze, 1/100th second stopwatch, 30 lap memory, countdown timer, and a full auto calendar – all in at 45.0mm case.
The GMAS130-1A, GMAS130-2A, GMAS130-4A, and GMAS130-7A will retail for $130 beginning in October 2017, and can be purchased at major G-SHOCK retailers, including Macy’s, ShopCasio.com, and the G-SHOCK Soho Store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.” www.gshock.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visitwww.casiousa.com.